The Balloon Glow Tour launched in 2018 in Orlando , Florida as a stand alone event. Further test events took place in Sarasota, Florida and The Villages, Florida before a five event “mini tour” took place in November of 2018.
Our 2019 events visited bigger markets such as Miami, Atlanta and Las Vegas as our event concept quickly became hugely popular. Hundreds of thousands of people visited our events and over 30 million people were reached on Facebook alone.
In 2020, the Balloon Glow Tour like most event companies had many dates canceled and that trend continued in 2021. Although the COVID pandemic is not over, we expect that disruption to events in 2022 and beyond will be minimal.
Our Balloon Glow Tour events attract a mainly family audience, with social media demographics for each event ranging from between 65% and 78% females aged 25 to 54. These events are a marketing dream for experiential campaigns and brand awareness opportunities.